As the holiday shopping season ramps up, Amazon is looking to get an edge over its competition in the consumer AI space by adding new generative AI features to Alexa, its cross-platform, cross-device digital assistant. The ecommerce and tech giant announced Explore with Alexa on Wednesday, which is aimed specifically at kids.

Explore with Alexa is designed to give more personalized and age-appropriate responses to questions from children. The company told Decrypt that it would be included with the Amazon Kids+ monthly subscription and be accessible on any Amazon Echo device with a child profile.

When kids ask Alexa about animals and nature, Amazon said the new Explore with Alexa will respond with fun facts and trivia questions. These responses are adapted from “trusted sources” like the World Wildlife Fund and A-Z Animals, according to the company.

“Our LLM stack makes it possible to adapt this vetted content into natural, kid-friendly responses with age-appropriate vocabulary,” said Arjun Venkataswamy, Senior Product Manager of Alexa Kids. “We first started with trivia questions because, aside from them being fun, they take advantage of a well-researched educational technique called ‘activating prior knowledge.’”

According to Amazon, the updated Alexa will let kids learn

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Author: Jason Nelson

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