World Liberty Financial’s governance token, WLFI, will begin trading on some of the world’s largest crypto exchanges later today, marking its first appearance on open markets.

Spot trading is scheduled to open on Sept. 1 across major platforms, including Binance, Upbit, Bithumb, Gate.io, KuCoin, OKX, Kraken, Bybit, Bitget, MEXC, BingX, and HTX. Until now, WLFI could only be purchased through private placements, limiting access to a small pool of investors.

Meanwhile, market data suggests significant anticipation ahead of the listing.

According to CoinGlass data, WLFI derivatives volume has surged more than 200% to surpass $5 billion, while open interest has climbed above $800 million. Moreover, pre-market trading across multiple venues has priced the token near $0.30.

If that valuation holds through the official launch, WLFI would begin trading with a fully diluted value of more than $31 billion based on its 100 billion token supply. Data from Cryptorank indicates this would place the asset among the top 15 cryptocurrencies by FDV at launch.

Additionally, on-chain activity has also highlighted investor enthusiasm for the crypto project.

Blockchain analytics firm Lookonchain reported that one Trump supporter registered the domain name trumpisthebest.eth and spent $347,000 acquiring 23.14 million WLFI during earlier rounds.