Wizards of the Coast, publisher of the popular Dungeons & Dragons roleplaying game and Magic: The Gathering collectible card game, can’t seem to get out of its own way when it comes to experimenting with artificial intelligence (AI) generated art.

Meanwhile, IBM is taking a different approach to soliciting user feedback: a good old-fashioned survey, discovering “widespread discontent in retail experiences” and significant consumer interest in AI solutions for retail.

AI isn’t Magic

After fans recently accused Wizards of the Coast of passing off AI-generated art as human work in a recent advertisement for its Magic: The Gathering game, the company denied doing so.

Recently the company behind Magic: The Gathering — which employs legions of fantasy artists — pledged not to use AI art in the card game. But they now seem to have done so in an *ad.*

It’s not going over well, providing an interesting insight into how customers perceive AI art. pic.twitter.com/3lB5rK2eRO

— Ames Grawert ☃️ (@AmesCG) January 7, 2024

Upon further reflection, the company admitted that the art had been generated by AI:

Well, we made a mistake earlier when we said that a marketing image we posted was not created using AI. Read on for more. (1/5)

— Magic: The Gathering (@wizards_magic) January 7, 2024

The company maintains that it didn’t intentionally use AI-generated art, tweeting that its inclusion was the fault of a vendor:

“It looks like some AI components that are now popping up in industry standard tools like Photoshop crept into our marketing creative, even if a human did the work to create the overall image.”

This latest faux pas comes after a previous clamor over the company’s use of AI to generate art for a Dungeons & Dragons sourcebook. 

It remains to be seen how fans will interpret this turnabout, but the current general sentiment on social media appears negative:

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Author: Tristan Greene

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