Reports of the demise of Meta’s metaverse plans have been greatly exaggerated—at least according to an executive from the Facebook-owning social media giant whose rebrand ignited the buzzword in 2021.

At a press event hosted by Meta today in New York City to announce the company’s new AI Sandbox generative tools for advertisers, Meta’s Head of Global Business Group Nicola Mendelsohn said that the company is still “really interested” in the metaverse, and that CEO Mark Zuckerberg has been “very clear” about that.

“There’s been a thing out there that we aren’t interested in the metaverse anymore. We are really interested in the metaverse,” Mendelsohn told attendees. “But we’re also really clear that this whole thing is going to be five, 10 years before it really realizes the vision of what we’re talking about.”

Mendelsohn’s comments serve as a rebuttal to growing speculation around Meta Platforms’ growing embrace of artificial intelligence in recent months, which follows a period in which the company—which rebranded from Facebook, Inc. in 2021—couldn’t stop talking about its plans for the metaverse.

Broader hype around the concept of an immersive, interactive future internet exploded after Meta’s announcement and rebranding,

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Author: Andrew Cohen

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