As tech giants compete to bring artificial intelligence to the masses and own the burgeoning market, the AI arms race is fueling an increase in “deepfake” videos and audio—content that often looks or sounds convincingly legitimate, but is actually a fraudulent misrepresentation. And they’re impacting businesses too, according to a new report.

Deepfakes are AI-generated creations like images, videos, and audio manipulated to deceive people. Scammers use deepfakes for fraud, extortion, or to damage reputations. The proliferation of generative AI tools has made it easier than ever for scammers to create fake content.

Celebrities and other public figures are being inserted into artificial and sometimes explicit footage without their consent in ways that sometimes go viral or can cause panic on social media. In a report provided to Decrypt, global accounting firm KPMG wrote that the business sector is not immune to the deepfake threat, either.

Deepfake content can be used in social engineering attacks and other types of cyberattacks targeted at companies, KPMG wrote, while such content can also impact the reputations of businesses and their leaders. False representations of comp

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Author: Jason Nelson

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