Wizards of the Coast has instituted a brand-wide prohibition on the use of artificial intelligence tools within its “Magic: The Gathering” franchise after advertisements by the company had gamers crying foul, hurling accusations that the company used AI to create images for the new Tomb Raider Secret Lair card game set instead of human artists.

The new policy comes a month after the game developer was previously deluged with accusations on social media when fans began pointing out aspects of  “Tomb Raider” images that they claimed showed the images were AI-generated, according to a report by gaming news website Wargamer.

“For 30 years, Magic: The Gathering has been built on the innovation, ingenuity, and hard work of talented people who sculpt a beautiful, creative game. That isn’t changing,” Wizards of the Coast said in a Tuesday statement. “Our internal guidelines remain the same with regard to artificial intelligence tools: we require artists, writers, and creatives contributing to the Magic TCG to refrain from using AI generative tools to create final Magic products.”

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