Global apparel giant Adidas has teamed up with prominent digital artist Fewocious on a physical sneaker collaboration, with the kicks to be sold via an NFT redemption pass.

Exploring the “art of play,” Fewocious’ collaboration with Adidas will span 4,500 editions of an NFT mint pass called “Trefoil Flower,” which will be available for purchase exclusively via the OpenSea marketplace on June 22.

The NFT mint pass will serve as a direct redemption ticket for a pair of custom-designed physical sneakers called Adidas Originals Campus 00s. Mint pass holders can “burn” (or permanently destroy) the NFT in a process that will begin in August, with shipping expected the following month.

Each pair of physical sneakers will be embedded with a NFC tag—a technological device implanted in items such as phones, contactless credit cards, and passports that can be scanned for verification—and linked to a companion NFT.

The Trefoil Flower NFT will be deployed in a three-tier pre-sale followed by a public mint. Holders of Adidas’ existing Alts Decos and Soles NFTs, as well as Fewocious Paint Drops, will be granted early access to minting at a discounted price of 0.2 ETH, or nearly $350 as of this writing.

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Author: Tom Farren

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