To telegraph the release of its upcoming collaboration with Adidas Originals, luxury outerwear brand Moncler is unveiling a new campaign entitled “The Art of Explorers.” The campaign pairs “AI-generated adventurers” with mixed media sculptures, alongside an immersive digital experience and a limited edition collection of NFTs.

Moncler challenged multidisciplinary artists to create sculptures of explorers drawing inspiration from looks in the collection. The co-created campaign represents an evolution of Moncler’s “Art of Genius” show, which took place in February in London and first unveiled the collaboration with Adidas.

The sculptures by Gary Card, Ibby Njoya, and Kate Tabor are featured together with humans sporting looks from the collaborative collection. It’s unclear whether the people in the photos are AI-generated or actual human beings; Decrypt asked the companies for clarification but did not immediately receive a response.

The looks styled by Ai Kamoshita also involve makeup and accessories by makeup artist Isamaya Ffrench and hair by Shirori Takahashi. The images of the sculptures were shot by photographer Hanna Moon. Sculptor and set designer Gary Card said that he created his figure to be “lumbering yet imposing,” so “when they stood side by side, it would feel like “a distorted mirror version of the Moncler look.”

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Author: Stephanie Hirschmiller

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