What is the most effective way to get a hardcore crypto technical analysis guy off your porch? Pay him for the pizza.

Crypto derivatives trading platform Bitget has announced a one-year partnership with actor and comedian Adam Devine amid the company’s rebranding strategy.

In a new spot that went live Friday morning, Devine cautions users to “read the reviews before buying anything, because looks can be deceiving,” before cutting to someone buying what looks like a rocket ship and playing a sad trombone as it turns out to be a miniature model. The tagline: “The haters are already set in their ways, but we’re out here set for change.”

The partnership is part of an ongoing company campaign known as #SetForChange which focuses on bringing a younger crowd–most likely familiar with Devine’s work–onto the platform. Behind the partnership, read the news, is a unique “lighthearted” approach to crypto education and adoption.

Gracy Chen, managing director of Bitget said in a press release that celebrities like Devine will be a quintessential part of pushing society towards a more “crypto-friendly future.”

“With the campaign, Bitget aims to empower individuals and encourage more people to ad

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Author: Pedro Solimano

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