Major brands have been making interesting moves with NFTs, but here’s an example that’s decidedly different from the typical consumer-facing fare: a division of European food services and facilities management giant Sodexo just launched tokenized profile pictures (PFPs) for all of its employees.

Sodexo’s Benefits and Rewards Services’ (BRS) division, which recently rebranded to Pluxee, plans to spin out and go public in 2024. And the division has prepared a vibe shift to go along with that structural change, creating bold employee NFTs in collaboration with the Dfinity Foundation and NFT marketplace Yumi via the Internet Computer blockchain.

Dubbed “The X Collection,” the artwork was created by US-based applied artist Candace Marquette and depicts digitally rendered people and animals. A Yumi blog post says the collection is inspired by six types of natural elements—clouds, land, water, light, air,

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Author: Lucy Harley-McKeown

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