Community Co-Creation ‘Is a Big Step for Fashion Brands’ Entering the Metaverse: BNV Founder and CEO

The founder and CEO of metaverse fashion platform BNV Richard Hobbs said big brands are still nervous to let fans and community members customize their favorite garments. Still, he believes that as long as you can meet a firm’s commercial bottom lines while stirring engagement, there’s nothing to lose.

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Author: Liam J. Kelly

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