Bowl a perfect game? Soon, your buddies won’t simply have to take your word for it—you’ll be able to show off a tokenized achievement, minted as an NFT on the Avalanche blockchain by the Professional Bowlers Association (PBA).

The PBA and parent company Bowlero today announced the launch of League Bowler Certification (LBC) Awards, which are NFT-based honors to recognize bowling feats that will be airdropped free to the approximately 300,000 participants in Bowlero center leagues.

The “digital awards,” as the PBA calls them, cannot be traded or sold once received, making them soulbound tokens. In that sense, these are not typical NFT collectibles—Bowlero Chief Strategy Officer Lev Ekster described the LBC initiative as “a loyalty program on steroids.”

Initially, the program will comprise NFT awards for achievements such as a league player bowling their first 200-score game, a perfect 300 game, a series of 700 or 800 total points, or notching a game with either 50 or 100 points over the player’s average.

Ekster said that another organization previously gave out physical awards for certain milestones in bowling leagues, including rings, but that it had stopped at some point—to the consternation of some dues-paying players. “They were pretty disapp

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Author: Andrew Hayward

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