Four-time Grammy-nominated artist Iggy Azalea entered the crypto scene this year with her own meme coin, MOTHER. But unlike many of her celebrity counterparts, the project wasn’t a quick cash grab. In fact, she’s redefining what it means to be a celebrity in crypto—and is paving the way for others.

Not that’s it’s been a smooth ride for the Australian rapper. Her crypto journey has been plagued by some of the worst crypto has to offer, including drama, red candles, personal anxiety, and copius sniping from moralizing industry observers.

Yet Azalea’s Solana meme coin MOTHER has become the gold standard for celebrity tokens with the musician continuing to try to increase the value of the token by increasing her presence and taking a personal interest in building out the project and its platform. The artist’s defiance and drive to fight through the tough times, during major price pull backs, is a first in the new world of celebrity meme coins—a shimmering example in crypto of how to use fame to build, rather than plunder.

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Author: Ryan Gladwin