Celebrities, politicians, and other notable Twitter users have begun joining the decentralized social network Bluesky as the app rolls out to more users.

After launching in the App Store in March and on Android last week, Bluesky has begun picking up new adopters through its invite-only rollout.

They include Twitter power users like U.S. congresswoman Alexandria Ocasio-Cortez, who has 13.4 million followers on Twitter, and model Chrissy Teigen, who has 12.8 million.

What is Bluesky?

Bluesky has its origins inside Twitter itself, having been set up as a working group in 2019 by former CEO Jack Dorsey to research and create a decentralized social media protocol.

The initiative is now separate from Twitter, but Dorsey–who himself left Twitter in 2021–sits on its board.

The Bluesky app is built on the Authenticated Transport (AT) protocol, a federated social network framework. This means many sites make up the network instead of just one, and businesses and individuals can also choose to self-host if they want.

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Author: Alys Key

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