On April 20, the American toy manufacturing company Mattel announced an update to its virtual collectibles platform, which will go live on April 27. The peer-to-peer platform, called Mattel Creations Virtual Collectibles, will coincide with the Hot Wheels NFT Garage Series 5, featuring some of Hot Wheels’ most popular car designs.

Mattel Creations Virtual Collectibles Platform to Launch Peer-to-Peer Market Feature

The toy manufacturer Mattel, Inc. (Nasdaq: MAT) is continuing to expand into the non-fungible token (NFT) realm with the latest update to its Mattel Creations Virtual Collectibles platform. The addition is a peer-to-peer (P2P) marketplace powered by the NFT company Rarible. Mattel collaborated with the wallet-as-a-service provider Magic and its blockchain partner Flow. The P2P marketplace launch will coincide with the launch of the Hot Wheels NFT Garage Series 5, a collection of digital collectibles designed by the same team that created the Hot Wheels die-cast cars.

Series 5 includes 40 different cars, and the digital collectibles will be sold in packs for $25 each. If a collector gets a premium or “Treasure Hunt” digital collectible, which includes the Porsche 911 GT3 RS, ’55 Chevy Panel, Aston Martin Vulcan, McLaren F1, and Pagani Huayra Roadster, they will be eligible to

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Author: Jamie Redman

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