Facebook and Instagram parent company Meta intends to use its proprietary generative AI to create ads for companies by the end of this year. Advertising is already a major revenue stream for Meta, but the company plans for artificial intelligence to design those ads for brands who advertise on Meta’s social platforms.

“[Brands can] ask the AI, ‘Make images for my company that work for different audiences.’ And it can save a lot of time and money,” Meta CTO Andrew Bosworth told Nikkei Asia.

The goal, as Bosworth suggested, is to let brands use generative AI tools to create an array of advertising variations to target different types of users, potentially leading to better and more cost-effective results for companies advertising on platforms like Facebook and Instagram.

Bosworth added that Meta expects to see some of the first results this year, and that generative AI is “probably the area that I’m spending the most time” in, alongside CEO and co-founder Mark Zuckerberg and Chief Product Officer Chris Cox.

Zuckerberg announced in February that Meta was establishing a new internal team focused on generative AI development, and said it was experimenting with tools such as AI-powered chat on WhatsApp and Messenger, along with AI filters for Instagram.

A couple weeks before OpenAI’s popular ChatGPT chatbot debuted in November 2022, Meta launched its own chatbot called Galactica—but pulled it from the internet after just three da

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Author: Andrew Cohen

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