Not so long ago, Web3 was a battle cry. 

The term, first coined in 2014 by Ethereum co-founder Gavin Wood to refer to a future, peer-to-peer internet without gatekeepers, gained real vigor during the NFT boom of 2021.

That year, idealistic tech innovators—across art, fashion, journalism, film, hospitality, you name it—adopted Web3 as a coat of arms, one that stood for vanquishing the hyper-centralized powers in control of the global economy, and ushering in a new age of decentralized and democratic prosperity for consumers and creators alike.

By utilizing blockchain technology, these dreamers mused, they could overthrow Hollywood. They could defeat Dolce & Gabbana. They could subdue and push back even the likes of tech gian

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Author: Sander Lutz

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