There’s a new SocialFi player in town, with an ambitious plan to help users and businesses navigate the latest changes to Twitter’s algorithm and fight the bots.

SocialFi startup Reach today announced that its “fit-for-purpose” protocol, powered by its Ethereum-based REACH token, is rolling out of beta and on track for a full launch on Monday. The company also announced that it has raised $1 million in funding, at a $3 million valuation, from a host of pseudonymous Crypto Twitter celebs, including Seedphrase, Pranksy, Gmoney, and Zeneca.

“Twitter is the home of the international crypto community, yet the platform, the algorithm, and the millions of fake profiles are a constant source of frustration to people and businesses alike,” said founder Harold Eytan (aka 8an). “We’re here to change this, and we’ve built a fit-for-purpose protocol and gathered together some of the biggest names in crypto to help us achieve this mission.”

Why now? Because crypto marketing is more challenging than ever, the company says.

Whether you’re

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Author: Reza Jafery

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