Amazon has upped its ante in the generative AI arena with today’s announcement of its new image generator as part of Amazon Titan, the name of the full suite of multimodal foundation models (FMs) now available through Amazon Web Services.

“Amazon Titan models incorporate 25 years of artificial intelligence (AI) and machine learning (ML) innovation at Amazon,” wrote AI and ML educator Antje Bartha in an official blog post for Amazon. “AWS pre-trained these models on large datasets, making them powerful, general-purpose models built to support a variety of use cases while also supporting the responsible use of AI.”

The Amazon Titan Image Generator allows content creators to generate high-quality, realistic images using simple English language prompts—or even by using other images as references. This is particularly useful in business sectors like advertising, e-commerce, and media. It appears to be positioned well against competitor Adobe’s generative AI feature, perhaps more granular but less intuitive.

Amazon’s AI push is touting customization. Businesses can now fine-tune these models with proprietary data, the company says, enabling them to generate images that align with their brand identity or specific stylistic preferences.

In addition to these new models, Amazon also announced its own Large Language Model (LLM) named “Q,” trained on customer conversations with its li

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Author: Jose Antonio Lanz

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