The second Future Fashion Summit took place in Paris last week. The curated events series from Holly Wood Labs aims to connect luxury fashion houses with digital brands and platforms through debate and stimulating conversation.

It played out over two panels, plus a fireside chat between myself and The Sandbox co-founder Sébastien Borget. The day’s broader theme was reconciling digital and physical craftsmanship—how the two metiers can exist concurrently, each adding value to the other. 

The panels variously explored technology as a means to democratize fashion and enhance experience, alongside being a tool for customer relationship management. Also discussed was the shift from mobile devices to wearables. 

Dior Innovation Manager Shreya Tyagi, who spearheaded the Maison’s recent B33 connected sneaker launch, made the case for augmented reality. She cited Dior’s Prefall 2023 show, which took place in Mumbai in March alongside an AR experience that recreated some of the patterns seen on the runway. 

She noted that digital collectibles can offer “an opportunity to close the loop with top-tier clients with a ‘see now, buy now’ experience, where they can scan a look to buy a collectible,” engaging them while their physical purchase is being crafted.

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Author: Stephanie Hirschmiller

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