Google has announced new AI features coming to Google Search, including the ability to generate images and writing inspiration using the company’s latest generative AI capabilities.

“Search has long been a place where you can find information to help with life’s questions—whether they’re big or small. Advances in AI have driven us to develop simpler and smarter ways to help users uncover valuable insights and make sense of information.” Senior Director of Product Management for Search Hema Budaraju said in an official blog post announcing the upgrades.

The tech behemoth expects to make its Search function more intuitive and user-focused. Users can now harness the power of generative AI to visualize their ideas. For instance, if someone wants to visualize a capybara donning a chef’s hat while preparing breakfast, Google’s AI-powered Search experience (SGE) can generate images to match this exact description. These capabilities extend to Google Images, offering AI-generated visuals based on search queries like “minimalist Halloween table settings.”

Generative AI means simply an AI able to generate new content according to an instruction. The most common examples are ChatGPT (which generates text from users’ instructions), Dall-E 3 (which generates images based on text instructions) and Runway (which generates videos from text). This is a rapidly growing industry which is expected to bring $4 trillion to the global economy in the near future, according to a report by

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Author: Jose Antonio Lanz

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