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New York, New York, October 4th, 2023, Chainwire

BLK DNM releases the first ‘connected fashion’ garments as part of FW 2023 

• 72 leather jackets embedded with blockchain-enabled ‘digital garment IDs’ herald an era of intelligent, responsible fashion.
• The tech grants each item a unique identity for authentication, membership to BLK DNM Society and a ‘forever refund’ policy – with more features to follow.
• ‘Connected fashion’ encourages more responsible and less wasteful behaviors.

Swedish-American fashion brand BLK DNM today reveals the first apparel embedded with blockchain-enabled hardware, marking the first instance of ‘connected fashion’: garments that exist both physically and virtually, each aspect ‘twinned’ via technology.

72 of BLK DNM’s signature leather jackets, in 7 different styles and released as part of the brand’s FW 2023 collection, have been fitted with a ‘digital garment ID’ – an undetectable chip that gives each physical item a unique and recordable identity in the digital world, enabling a host of responsibility- and value-driving features.

The 72 jackets, across seven different styles, will retail between $1,490 and $2,490, released in drops across NYC, Chicago, LA, and Stockholm from the 5th October.

Via the ‘digital reflection’ of each physical item, maintained in the virtual world, the first features to be introduced are:

• Authentication of each garment as genuine, eliminating the possibility of fakes and counterfeiting
• Invitation to BLK DNM Society, a community of BLK DNM owners connected digitally via their garments
• A cashback ‘forever refund’ on each item at any point in the garment’s lifetime (which is designed to be almost infinite) – be it in five years or five decades – with the cash value based on how well the item has been treasured and maintained

The technology has been purpose-built by BLK DNM’s parent company, Swedish blockchain

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Author: Crypto Daily™

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