Binance, the world’s largest crypto exchange, is on a mission to redefine global finance, bringing freedom of money to the over 1.4 billion unbanked people worldwide.

The company is actively working towards its goal as it currently provides services to over 150 million global users and is known worldwide for its trading prowess.

Binance, however, owes its growth so far to its unique work culture that mission-driven and intrinsically motivated employees are upholding. The company prioritizes onboarding staff deeply committed to bringing its mission of achieving global freedom of money to life.

The #Hardcore Mindset

Of course, one cannot talk about Binance’s work culture without mentioning the “#Hardcore” mindset, one of the firm’s most important core values.

The #Hardcore mindset is not just a catchphrase. It sums up the entire essence of what Binance stands for, which is delivering the best possible service to users, and it requires such qualities as resilience, adaptability, and goal-oriented.

In an industry as volatile as the crypto space, there is no dull moment for Binance employees as they are often faced with different challenges that they must tackle head-on, with each challenge offering a unique learning opportunity.

Thus, to thrive, employees must possess the ability to swiftly adapt to both internal dynamics and external challenges while maintaining composure in such chaotic settings.

User-focused

One of the things that sets Binance apart in the crypto industry is its commitment to being user-focused. The exchange strives to keep its users at the center of everything as it works to serve customers in the best possible way.

This core value of being user-focused can be observed in Binance’s robust customer service system, which is targeted at interacting with users and taking in their experiences. These interactions enable Binance to better understand users’ wants and needs and know how to improve existing products and what new products to launch to suit these needs.

Binance also prioritizes the protection of its customers, which is demonstrated by the number of industry-leading security measures it has put in place across its entire ecosystem. Some of these measures include