In a play to market its futuristic vision, Coca-Cola has invited global enthusiasts to not merely taste, but experience what the year 3000 might hold: a blend of flavors created with the help of AI.

Coca-Cola Y3000 Zero Sugar is the result of a blend of human perspective and artificial intelligence. The company said it wanted to take insights gathered from fans worldwide and create AI interpretations of them, resulting in a beverage that embodies the aspirations, emotions, and tastes envisioned for the future. 

Oana Vlad, senior director of global strategy at The Coca-Cola Company, paints the endeavor as an “uplifting expression of what Coca‑Cola believes tomorrow will bring.” Writing on the official PR blog of Coca-Cola, she also emphasized the brand’s interest in using advanced technologies to craft new experiences and deepen consumer engagement.

Coke is certainly not the first company to tap AI for its products, even if there is little to no relationship between its products and the technology. Brands are playing with AI in nearly every sphere: new types of bread, better autonomous cars, fast

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Author: Jose Antonio Lanz

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