In brief
- Noodle giants, love hotel operators, and cannabis sellers are among the publicly traded companies establishing crypto treasuries.
- The firms are imitating the playbook of software firm Strategy, which began adding Bitcoin to its balance sheet in 2020.
- Among crypto treasury pivots, these ones really turned heads.
A growing number of publicly traded companies are stockpiling digital assets in their corporate treasuries—a sign of growing interest in crypto as prices soar.
But as more firms imitate software firm Strategy’s token-HODLing playbook, things have become weird.
Several publicly traded companies with unorthodox operating businesses are beginning to add Bitcoin and other virtual currencies to their balance sheets. Noodle giants, love hotel operators, and telemedicine cannabis prescribers are among the mix.
What’s inspired them to embrace Bitcoin and other cryptocurrencies?
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Author: Liz Napolitano
