More than a third of the top 1,000 crypto projects — a term that includes both crypto companies and individual tokens — haven’t published a single new article on their respective websites in 2023.
According to a May 1 research report from blockchain marketing agency Guerilla Buzz — whose clients include the likes of CoinGecko and crypto exchange AAX — a staggering 35.8% of the top 1,000 cryptocurrency projects have failed to update their websites with any new written content this year.
Additionally, the report found that of these 1,000 projects, less than half (49.7%) have posted more than two new articles in 2023.
Guerilla Buzz researchers stated that the inspiration for the comparative study emerged after noticing that “many crypto companies do not prioritize strong marketing foundations.” Instead, the bulk of these companies choose to focus their efforts on “generating hype for their token sales” and “opting for short-lived growth spurts” instead of prioritizing long-term organic growth.
The paper claims that the research methodology was “straightforward” yet “labor-intensive.” First, researchers manually inspected the corresponding website of the top 1,00 crypto projects to see if it had a blog. From there they assessed the number of articles published within recent years and checked to see how many new blog posts had been published in 2023.
Of the top 10 crypto projects, Binance’s BNB Chain was the clear blogging leader, with 59 new articles published this year. In second place was Polygon (MATIC), with 36 new posts, followed by Cardano (ADA) with 12.
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Author: Tom Mitchelhill
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