The banking giant Goldman Sachs determined in a recent study that 32% of family offices across the globe have exposure to digital assets, NFTs, or DeFi, while 26% have explicitly invested in cryptocurrencies.

The results from the 2021 research showed that only 16% of the wealth management firms were HODLers. 

Two Years Difference 

Goldman Sachs contacted 166 family offices in the Americas, Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC) to determine how their investment strategy has altered in the past few years. 

The study from 2021 estimated that 16% of the respondents have invested in digital currencies, while the current figures have risen to 26%. Nonetheless, interest in the sector has dropped significantly:

“Within the digital-asset ecosystem, family offices have become more decisive about cryptocurrencies: the proportion that is invested has risen from 16% in 2021 to 26%. However, the proportion that is not invested and not interested in the future has risen from 39% to 62%, and those that are potentially interested in the future has fallen from 45% to 12%.”

Goldman Sachs further revealed that 32% of the participants currently have some exposure to digital assets (including cryptocurrencies, stablecoins, non-fungible tokens (NFTs), decentralized finance (DeFi), and blockchain-related funds).

The primary motivation for those who have entered the ecosystem is the belief in the power of blockchain technology (19%). 9% have joined the industry to diversify their portfolios, whereas 8% view digital currencies as a store of value. In addition, 8% have purchased bitcoin or altcoins, hoping to profit in the future or simpl