If non-fungible tokens (NFTs) are meant to be dead, the Japanese haven’t got the memo! NTT Digital has collaborated with Hello Kitty creator Sanrio and its “HAPIDANBUI” unit to launch a joint NFT collection and wellness campaign with 22 enterprises. They include big names such as Nissan, NTT Docomo, and Yamaha alongside web3 firms like Animoca Brands and Monex, the owner of Japan’s largest crypto exchange Coincheck.
Each of the six collectible characters are intended to act as cheerleaders for the health and wellness campaigns, with every company launching their own playful missions to encourage healthy mental and physical habits. Along with each mission comes collectible stamps or digital cards and chances to win prizes.
The aim is not to make a quick buck, as the NFTs are not tradable – they will be issued as soul bound tokens (SBTs).
The 22 enterprises involved in the initiative are shown below.
This is part of NTT Digital’s Web3 Jam, a co-creation and cross promotion project involving more than 30 companies. It was also selected as part of the Ministry of Economy, Trade and Industry (METI) “Demonstration Project for Building Digital Public Goods Using Web 3.0 and Blockchain” that we reported in August last year.
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